Norman Lassiter did prints for major artists, artists who have done important work and are committed to their imagery. Many artists, struggling with both doing art and  financial survival, venture into the marketplace with various approaches. Some artists are fortunate to have had galleries and dealers handling their marketing, separating them from much of the time consuming business of art. Prints have been a way to expand exposure of a single image, the print image spreading the artists name and their imagery. Some artists are quite focused on the marketplace, seeing prints as currency – printing multiples equals printing money.

 

Normally artists give what's called printers proofs to their printmakers as part of the contract for an edition of prints. And it's not surprising that Norman had printers proofs from many artists. Although Norman printed quantities of work for Warhol, he had no signed Warhol work. There is a notarized letter (on the internet) describing the firewall that Warhol created between Norman and himself, one original copy of the letter is in the estate (see below). In addition there is correspondence directing the content of the letter to Warhol's satisfaction, with references to the motivation for the letter by Warhol as well as references to Warhol's "business nature." The content in the letter (below) was imposed; in my judgment, Norman would not have cared about such a document. The letter states that the staff at Editions Lassiter-Meisel never made decisions regarding color or image; this does not reflect the screen printing process, and it certainly does not reflect a screen printing process involving Norman Lassiter. In reality there are decisions made all the time in screen printing that effect the outcome. Anyone working with Norman would use and often depend on his seasoned judgment, and Warhol's agents did. With this firewall constructed by Warhol – stating that Warhol had no professional contact with Norman – it is not surprising that there are no printer's proofs in Norman's possession. The existence of the letter certainly reflects the relationship that did exist, no matter Warhol using proxies to direct printing in Norman's studio. Perhaps Norman's role became too important, thus the letter to protect the artist. Still, there were two dozen Halston posters (unsigned) in Norman's flat files (below), with three  different color combinations.  According to a description from an auction house (online) the  poster ( listed as 23" x 28.5", in fact 22.75" x 28.75") was a Halston advertising poster produced in 1982, part of an advertising compaign. The Warhol signature is part of the black screen impression.